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Inexpensive and environmentally friendly cars (LCGC) Toyota and Daihatsu were touted over the years, finally appeared. Today (19/09/2012), PT Astra International Tbk (Astra Group) launched its third product collaboration, Toyota Astra Agya and Astra Daihatsu Ayla at the Ritz-Carlton, Sudirman Central Business District (SCBD).
The launch is very special because it was attended by the Minister of Industry MS Hidayat, Trade Minister Gita Wirjawan, Koichi Ina (President Director of Daihatsu Motor Company = DMC), Yukitoshi Funo, Executive Vice President of Toyota Motor Corporation (TMC), the President Director of Astra Group Prijono Sugiarto, President Director of PT Astra Daihatsu Motor Sudirman MR, President Director of PT Toyota Astra Motor (TAM) Johnny Darwaman and other Astra directors.
"This product is the answer from LCGC program launched by the government of Indonesia," said Koichi Ina, President of DMC. The products are created to fit the characteristics of the needs of Indonesia.
Described, the two products will be produced ADM, then supplied the original equipment manufacturer (OEM) to TAM. Both cars are 5-passenger compact car. The ground Clearence is high, according to the characteristics of roads in Indonesia.
Prijono Sugiarto, Astra Group chairman said, Astra believe both of these products will be successful third Toyota-Daihatsu collaboration in Indonesia. The reason there are two factors. First, the number of cars registered in Indonesia currently 11 million units from 245 million people.
"That is, one car in Indonesia is still used by 20 people. Number is still small compared to Malaysia which is the ratio 1:3, South Korea is 1:4," said Prijanto.
The second factor, a significant rise of the middle class in Indonesia. Currently, the number reached 45 million and by 2030 will rise to 93 million people.
"The problem is, the low car ownership is the price is not affordable," said Prijono.
Industry Minister MS Hidayat added, this collaboration shows the seriousness of Toyota and Daihatsu. "We hope that the price of this car fit the original concept, it is not up to US$ 10,000 (IDR 96 million) per unit," said Hidayat.