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PT Toyota Astra Motor (TAM) will be showing a total of 30 products on the mat The 20th Indonesia International Motor Show (IIMS) 2012, 20-30 September. In addition to 16 models already known by customers, there are three special exhibit that is the Toyota Prius plug-in hybrid, Robina, and Humanoid.
With the theme of Goodness for Tomorrow, Toyota booth IIMS 2012 has a total area of 2578 m2, comprising an area of 2065 m2 booth in Hall D, Booth and Commercial area of 513 m2 in Hall Outdoor JIExpo Kemayoran.
"This year our booth larger 2,500 m2 than last year," said General Manager of Corporate Planning and Public Relations of PT Toyota Astra Motor, Widyawati Soedigdo, in Jakarta.
Widyawati said booth concept was taken from the philosophy of Toyota's True Friend, that is a friend who not only share the love, but in different ways. Display booth again use the analogy of a dandelion. As well as the spread of dandelion seeds and give new life where seedlings are grown, Toyota is committed to spread and give kindness in doing business.
Messaging goodness for the future is translated through booth design, product range on display, and a program of activities that will be displayed at the Toyota IIMS 2012. The draft booth dominated by arch lines that define Toyota's dynamic innovation journey.
Shape that resembles a hand holding reflects the spirit of mutual cooperation with Toyota and the environment, in spreading goodness for the future. While the massive pillars supporting the roof of the booth which is used to describe a form dandelion philosophy of Toyota Indonesia.
Toyota booth area dominated by white, beige and green, reflecting Toyota's eco modern style, full of warmth, and are constantly evolving to preserve nature.
"The concept, Toyota is not only doing business selling cars but also a true friend to the consumer," said Joko Trisanyoto Marketing Director of PT Toyota Astra Motor.