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PT Toyota Astra Motor (TAM) will perform optimally in the event of The 20th Indonesia International Motor Show (IIMS) 2012. Toyota confirmed that it will bring 5 new models at the event.
At IIMS 2012, Toyota booth with the theme Goodness for Tomorrow, will display 30 models of vehicles and special exhibit. A total of 16 models of Toyota vehicles that are already known by customers. In addition, there will be 3 special exhibit - the Prius plug-in hybrid, Robina, and Humanoid - and 5 new products.
It's just that Toyota is still mum about the models that will be launched. President Director of PT TAM Johnny Darmawan, Marketing Director Joko Trisanyoto, and General Manager of Corporate Planning and Public Relations Widyawati Soedigdo met in Jakarta, reluctant to divulge.
"What is certain is that there are models in segments entered by Toyota," said Johnny secretive. "Just wait for later in the IIMs."
But certainly Johnny and Joko Toyota expects sales in September, which is supported by the mat IIMS 2012, will rise again. Because, in August, Toyota sales declined.
Throughout January to July 2012, Toyota leads the automotive market is still strong in Indonesia, with a market share above 37%. During this period, Toyota has recorded a total sales of 238.583 units.
Meanwhile, Toyota's sales achievement during January - August 2012 totaled 264.431 units or 27.35% growth compared to the same period last year, a record 207.639 units.